Social Bluebook helps brands budget for influencer campaigns

• Social Bluebook, an influencer platform founded by content creators, announced it has added a search function to the platform.
• The search function lets marketers research and evaluate creators and social influencers with data about audience demographics, engagement levels, average views and audience comments, which helps marketers determine how much influencers should be paid to be part of a campaign.
• "Brands are looking for ways to apply real-world dollar values to everything from a product or service mention to a multi-channel marketing campaign with a social media star," Chad Sahley, founder and CEO of Social Bluebook, said in a statement. "Until now, influencers and brands relied on limited data, or a gut feeling in a rapidly-changing media landscape, and companies had no real starting point for negotiations with social media talent."

 Insight:

Influencer marketing, helped by its ability to reach target audiences, is clearly becoming more popular among brands.

According to eMarketer research, 67% of marketing and communications professionals worldwide reported using influencers for content promotion and 59% reported using influencer marketing tactics for product launches and content creation. And platforms like Social Bluebook help marketers by providing a roster of established influencers as well as data on their past performance. This information helps marketers find an influencer who best fits a particular campaign and arms marketers with the necessary data to properly budget for the effort.

Steven Callahan, vp of experience strategy and design at nFusion, has explained to Marketing Dive that, "Influencer marketing has reached a level of maturity that allows marketers to orchestrate influencers at the right time for the greatest impact and less as a marketing layer or social media tactic."

Next Big Thing in Marketing

The next big thing in marketing is already here. And it has been for a long time.

But it’s not Virtual Reality. And it’s not Influencer Marketing. Or Big Data.

The next big thing in marketing is about the big ideas

Big Ideas

Big Ideas are like Uber or Snapchat.

It’s the kind of thing you’d instantly define as a ‘Game Changer’.

It’s when you think “I could have thought of that!” that you know you got a big idea in front of you.

Big ideas are the kind of ideas that stick with you. They are the ideas that make you stand still. The ones that get your attention.

Big Ideas are simple. They are easily understandable. They are instantly recognisable.

And that’s what makes them effective. Far more effective than Virtual Reality will ever be. And more influential than Influencer Marketing. And bigger than Big Data.

Because Big Ideas appeal to our human nature. They appeal to our needs and emotions – to our desires and dreams.

And the best thing? You don’t have to wait around for them.

Big Ideas are already here. They are right in front of you. They’re about showing what your product and service can do for people. How it helps them. Which needs it fulfills. And the impact it has. And communicating exactly that. That essence.

A Big Idea is when you communicate the very reason your product or service exist. When your marketing is stripped down to its very core and the only thing left is that key message about what your product does. And what it can do for your audience.

That message – that’s a Big Idea. And that’s what’s most effective. That’s the thing that will rule the marketing industry for hundreds of years to come. Long after all the other trends, hypes and other ‘things to watch out for’ have long been forgotten.

So stop looking for the next big thing in marketing. Because it’s already here.